Sitemaps, Pings & Pongs
Everyone wants as much traffic from search engines, but not many people know the basics that you need to do to set the ball in motion.
While running PPC (Pay Per Click) adverts or buying traffic is a great way to get that extra boost of traffic when you need it most for special offers or new lines, but you can not rely on this form of traffic. If you do not tap into the search engines for your traffic, you will be on a endless treadmill of paying for every new user. If you ever needed to cut back on your advertising spending, you would have nothing to fall back on.
In this report I will be talking about:
- What is a sitemap?
- Why do I need one?
- How do I show the search engines where my sitemap is?
- What is a ping?
- Why do I need it?
- How can I create an automatic ping?
- When does a ping start to pong?